· Case Studies · 1 min read
Lieferando App Redesign - A User-Centric Approach to Food Ordering
Learn how our team improved Lieferando's food delivery app by fixing user frustrations and modernizing features for food lovers in Germany.
Overview
Lieferando, a leading food delivery service in Germany, needed a complete app redesign to address declining user satisfaction and outdated features. This project focused on reimagining the user experience to create a more intuitive and efficient food ordering platform.
| Role | Details |
|---|---|
| Me | UX-Design and prototyping |
| Team | Mateusz Tomczyk: UI-Design |
| Users | German food delivery customers, restaurant partners |
| Peers | WBS Coding School mentor and fellow students |
| Timeframe | August 12 - 23, 2024 |
| Tools Used | Figma, Figjam, Slack (Communication) |
Reimagining Food Delivery Experience
Our mission was to transform Lieferando’s app into a user-friendly platform that meets modern customer expectations.
Key Challenges Identified
Confusing Interface
Leading to decreased app usage
Missing Features
Removal of popular functionality
Poor Tracking
No real-time order updates
Limited Transparency
Unclear delivery times and status
User Pain Points
Feedback sourced from App Store comments
The Journey
Following a user-centered design approach to transform the app experience
Research
Conducted in-depth user research and analyzed iOS App Store feedback
Strategy
Created Lean UX Canvas and performed SWOT analysis
Design
Developed user flows, sitemaps, and iterative wireframes
Testing
Conducted user testing and gathered feedback for improvements
Key Design Decisions
Critical improvements that enhanced the user experience
Streamlined Navigation
Simplified user flow and improved visual hierarchy for easier navigation
Enhanced Features
Reintroduced favorite list and added real-time order tracking
User Support
Implemented live chat and improved order status transparency
Core Features Delivered
Essential functionalities that transformed the app experience
Quick access to frequently ordered items
Real-time order status and delivery updates
Integrated live chat assistance
Streamlined ordering process
Future Vision
Expanding Lieferando's Digital Capabilities
AI-Powered Recommendations
Personalized food suggestions based on order history.
Advanced Filtering
Enhanced search and filtering options for dietary preferences.
Social Features
Integration of social sharing and group ordering capabilities.
Learnings
Reflections & Insights
Key learnings from redesigning Lieferando's app
What was the biggest challenge in the redesign process?
Balancing feature richness with simplicity while ensuring a seamless user experience proved to be our greatest challenge.
How did user research impact the final design?
User insights led directly to the reintroduction of favorite features and the implementation of real-time tracking.
What was the most valuable team learning?
The importance of iterative design and continuous user feedback in creating effective solutions.