· Case Study · 2 min read
Azulverdoso: Crafting a Digital Home for Artisanal Ceramics
A case study on designing a user-friendly website for Azulverdoso, an artisanal ceramics brand, to showcase products and enable online sales.
Overview
Azulverdoso is a dedicated website designed for Yola Santos’ artisanal ceramics and restored objects brand. The website aims to showcase the brand’s unique products, expand its customer base beyond Facebook, and implement e-commerce functionality for direct sales.
This case study explores the collaborative journey of designing Azulverdoso’s website, from identifying key challenges faced by artisanal brands in the digital space to creating a visually appealing and functional online presence. By combining the brand’s aesthetic with user-centric design principles, our team crafted a website that effectively represents Azulverdoso’s artisanal essence while meeting modern e-commerce needs.
| Role | Details |
|---|---|
| Me | Homepage, Components |
| Team | Ruben Santos (Illustrations, communication with Yola Santos), Anny BĂĽchner (Product Pages, Gallery) |
| Instructor | cimdata instructor (assisting the team) |
| Client | Yola Santos, owner of Azulverdoso artisanal ceramics brand |
| Users | Customers interested in artisanal ceramics and restored objects |
| Timeframe | August 21st - September 4th, 2023 |
| Tools Used | Figjam (project management), Adobe XD (wireframing and prototyping), Photoshop (image processing), Adobe Illustrator (illustrations) |
Azulverdoso: Crafting a Digital Home for Artisanal Ceramics
Azulverdoso, Yola Santos’ artisanal ceramics and restored objects brand, needed a dedicated website to showcase their unique products and expand their customer base beyond Facebook.
The Challenge
Key obstacles faced by Azulverdoso
Limited Online Presence
Reliance on Facebook as the sole platform for online visibility
Product Showcase Constraints
Inability to display the full range of artisanal ceramics and restored objects
Lack of E-commerce
Absence of an online sales platform to reach a broader customer base
What Users Expect from Yola's Website
The Design Process
Research
Analyzed Azulverdoso's Facebook presence, studied competitor websites, and conducted a business interview with Yola Santos.
Ideation
Created mood boards to capture Azulverdoso's aesthetic and sketched initial concepts for website layout and functionality.
Prototyping
Developed low-fidelity wireframes, mid-fidelity prototypes, and high-fidelity mockups using Adobe XD.
Testing
Gathered feedback from Yola Santos and iterated on designs based on user and stakeholder input.
UI Design Elements
Key components and design choices for Azulverdoso's website
Brand Colors
Utilized Azulverdoso's brand colors to maintain consistency across the website
Typography
Selected fonts that align with the brand's artistic aesthetic
Homepage Showcase
Designed a visually striking homepage to feature ceramic pieces
Online Gallery
Created an online gallery to display the full range of Azulverdoso products
E-commerce Functionality
Implemented e-commerce features for direct sales
About Page
Developed an about page highlighting Yola Santos' artistic process and brand story
Project Outcomes
Insights and Lessons Learned
Key takeaways from the Azulverdoso website design project
Balancing Aesthetics and Functionality
Creating a visually appealing website that also serves as an effective e-commerce platform requires careful consideration of both design and user experience elements.
Iterative Design Process
The importance of gathering and incorporating feedback from stakeholders and potential users cannot be overstated in achieving a successful final product.
Adobe XD Proficiency
Gained practical experience in using Adobe XD for end-to-end UX/UI design, from wireframing to high-fidelity prototypes.
Artisanal Brand Representation
Learned how to effectively translate a brand's unique aesthetic and story into a digital format, preserving its artisanal essence while embracing modern e-commerce capabilities.
Frequently Asked Questions
Common queries about the Azulverdoso website design project
What was the main goal of the Azulverdoso website design project?
To create a dedicated website for Azulverdoso, showcasing their artisanal ceramics and expanding their customer base beyond Facebook. The site aimed to authentically represent Mexican artisanal aesthetics while appealing to an international audience.
How was the e-commerce functionality addressed in the project?
While full e-commerce implementation wasn't finalized in this phase, the design laid the groundwork for future integration. This aspect remains crucial for further improvement, allowing direct online sales and expanding Azulverdoso's global reach.
Was responsive design considered in the project?
Yes, responsive design was a key focus to ensure accessibility. The website was designed to be fully functional on mobile devices, allowing users to view and potentially order Yola's products from smartphones and tablets, enhancing the overall user experience.
What was the key challenge in this project?
Navigating intercultural communication and design preferences was our primary challenge. We faced language barriers and time zone differences with Yola, the Mexican artist. Ruben, as Yola's brother, played a crucial role in bridging these gaps, acting as both an illustrator and cultural liaison to ensure effective communication and authentic representation of Azulverdoso's brand.