Azulverdoso: Crafting a Digital Home for Artisanal Ceramics
Transforming an artisanal brand's online presence through thoughtful UI/UX design
Features
Transforming an artisanal brand's online presence through thoughtful UI/UX design
Limited Online Presence
Reliance on Facebook as the sole platform for online visibility
Product Showcase Constraints
Inability to display the full range of artisanal ceramics and restored objects
Lack of E-commerce
Absence of an online sales platform to reach a broader customer base
Stats
Process
Research
Analyzed Azulverdoso's Facebook presence, studied competitor websites, and conducted a business interview with Yola Santos.
Ideation
Created mood boards to capture Azulverdoso's aesthetic and sketched initial concepts for website layout and functionality.
Prototyping
Developed low-fidelity wireframes, mid-fidelity prototypes, and high-fidelity mockups using Adobe XD.
Testing
Gathered feedback from Yola Santos and iterated on designs based on user and stakeholder input.
Design Elements
Brand Colors
Utilized Azulverdoso's brand colors to maintain consistency across the website
Typography
Selected fonts that align with the brand's artistic aesthetic
Homepage Showcase
Designed a visually striking homepage to feature ceramic pieces
Online Gallery
Created an online gallery to display the full range of Azulverdoso products
E-commerce Functionality
Implemented e-commerce features for direct sales
About Page
Developed an about page highlighting Yola Santos' artistic process and brand story
Outcomes
Insights
Balancing Aesthetics and Functionality
Creating a visually appealing website that also serves as an effective e-commerce platform requires careful consideration of both design and user experience elements.
Iterative Design Process
The importance of gathering and incorporating feedback from stakeholders and potential users cannot be overstated in achieving a successful final product.
Adobe XD Proficiency
Gained practical experience in using Adobe XD for end-to-end UX/UI design, from wireframing to high-fidelity prototypes.
Artisanal Brand Representation
Learned how to effectively translate a brand's unique aesthetic and story into a digital format, preserving its artisanal essence while embracing modern e-commerce capabilities.
FAQs
What was the main goal of the Azulverdoso website design project?
To create a dedicated website for Azulverdoso, showcasing their artisanal ceramics and expanding their customer base beyond Facebook. The site aimed to authentically represent Mexican artisanal aesthetics while appealing to an international audience.
How was the e-commerce functionality addressed in the project?
While full e-commerce implementation wasn't finalized in this phase, the design laid the groundwork for future integration. This aspect remains crucial for further improvement, allowing direct online sales and expanding Azulverdoso's global reach.
Was responsive design considered in the project?
Yes, responsive design was a key focus to ensure accessibility. The website was designed to be fully functional on mobile devices, allowing users to view and potentially order Yola's products from smartphones and tablets, enhancing the overall user experience.
What was the key challenge in this project?
Navigating intercultural communication and design preferences was our primary challenge. We faced language barriers and time zone differences with Yola, the Mexican artist. Ruben, as Yola's brother, played a crucial role in bridging these gaps, acting as both an illustrator and cultural liaison to ensure effective communication and authentic representation of Azulverdoso's brand.